What's the deal with "Green" paint?

So, What is the deal with green paint?

Of course, we are talking about environmentally friendly paint, not this spring’s latest color palette. Most paints contain volatile organic compounds (VOCs) that are emitted into the air as the paint dries. There has been a trend lately that, coinciding with the green movement, aims to reduce the amount of VOCs in our paint. California and other states have gone so far as to ban oil-based paints which are the worst offenders. The New York Times has an excellent article outlining the details of the current green paint technology. View it here